Interview by Rashod Davenport
Written By Ebony Davis
“I just have an A-type personality. I’m just not willing to deal with bullshit. Anybody that meets me, it is pretty obvious that it’s kind of hard to get one over on me.”
Kind words from a serial entrepreneur, right? It is no wonder Mychel Dillard, also known as Snoop, has led a fruitful career as an entrepreneur and restauranteur. With her no-nonsense attitude, bullshit detector, and aptitude for scouting out new business prospects; she’s cultivated an undeniable recipe for success. Most notably Snoop has partnered with 2 Chainz in the opening of Escobar Restaurant and Tapas Lounge. The Detroit native, now residing in Atlanta, recently sat down with us at SUAVV Magazine to discuss her success and give insight to those looking to follow in her footsteps.
Snoop’s journey began not long after graduating from Vanderbilt University in Nashville. After her time there, she went on to become a financial advisor even diversifying into real estate. Sometime later Snoop made a jump into entertainment. Snoop began creating a calendar cleverly titled “Lose the Leather.” Snoop enlisted the help of her then-girlfriend and model in sourcing talent for the calendar. With her help, Snoop was able to feature 11 additional models for “Lose the Leather. The venture taught Snoop a new skill, in the way of promoting.
“I’ve always just kind of been about, you know, climbing my way to the top…I‘m always about business, always. I’m always just so motivated and kind of willing to overcome adversity and obstacles,” said Snoop. Having many skills proved advantageous for Snoop but it did not prevent her from learning some important lessons in business.
What were some of the obstacles you dealt with at the beginning of your entrepreneurial career?
Snoop: Some of the obstacles of course was just finances, learning how to trust people. My credit was not always the best. I started investing in a lot of houses when I first was doing real estate and financial advising and definitely took a hit with the stock market in 2008, 2009. I had a lot of adversity when it comes to rebuilding my credit back up. And of course, if you don’t look good on paper then people don’t really trust you, they’re not as willing to work for you. So that was probably the biggest of it. Learning who to work with, who not to work with having various business partners, and different things of that nature.
What was the most sporadic kind of business that you got into?
Snoop: The most sporadic, well, I opened up a lounge. Most people don’t know this, but I opened up a lounge in Macon, Georgia with a couple of people that I barely knew. That was a huge mistake. I ended up losing a lot of money. I was just very overzealous too. I had already had the Hookah Hideaway and it was very successful. I was just very anxious to do another one and just really didn’t do my research and didn’t do the things that I needed to do to make sure that it was a good investment. I was working with people that I barely knew who were not experienced like I was. We didn’t sit down and talk about what we wanted for the business, and what that looked like a year from now two years from now, etc. So that was definitely one I kind of just jumped off the porch into, and I definitely paid the price for doing so. The business didn’t last for more than probably three months.
Since having these life lessons, Snoop has come to a point where she is found her groove. She believes it is important to create a system that you can reproduce to maximize your success long term. One of the first steps Snoop’s recommends fellow entrepreneurs take is having good people in place that are hardworking, trustworthy, and likeminded. Keeping those things in mind herself Snoop was able to replicate this system of reproduction into other businesses such as Crave, Escobar Restaurant and Tapas Lounge, The Hookah Hideaway, Members Only Restaurant & Lounge, Remedy Spa & Salon Suites, and Girl Talk.
The self-proclaimed serial entrepreneur does not just want to stop there. Snoop spoke about another new venture. Referred to as N.E.M.T, non-emergency transportation, inspired by recent events surrounding Covid-19. The current pandemic has also inspired Snoop and 2 Chainz to give back. The entrepreneur is giving free meals from their Atlanta based Escobar Restaurants to hospital staff, other essential workers, and the homeless amidst the ongoing pandemic. In addition, a short while ago Snoop and 2 Chainz both took to Instagram to share their excitement about opening a third Escobar known as Esco Seafood. The pair plan to open doors to the public beginning in October 2020.
As for how to gain the same level of expertise as Snoop, she recommends stopping by her website, www.whoissnoop.com. She insists on checking out the courses page where individuals can find paid and free courses focusing on business. “I also have a YouTube; they can subscribe to called “who is Snoop.” I have a lot of videos about, how I met 2 Chainz, how I came up with the different concepts for all of my restaurants, businesses, and a lot of the things that I’ve had to overcome to get to where I am, said Snoop.