After a landmark year of growth and expansion, African-American corporate executive turned cannabis trailblazer Dasheeda Dawson made history on New Year’s Eve as the head of the first ever minority-led cannabis company to be featured in a Times Square promotional campaign.
“New Year’s Eve is a time for celebration, and ushering in a fresh start and perspective, says Dasheeda, founder of “The WeedHead™,” a lifestyle brand aimed at high powered professionals curious about and/or working in the legal cannabis industry. “It’s a time for entrepreneurs and businesses to reassess their goals and objectives. My book ‘How to Succeed in the Green Rush,’ is a workbook designed to help small business owners, contractors and professionals interested in the cannabis industry, enter with the knowledge they need to succeed in 2019. We’re thrilled that we were able to showcase our workbook at Times Square, the world’s most iconic New Year’s Eve location.”
Dasheeda and her brand appeared in a 15 second digital billboard promotion highlighting the book, and as part of larger collective initiative helmed by Honeysuckle Magazine, a nationally distributed print and digital publication celebrating audacious women and bringing counterculture to the masses.
‘How to Succeed in the Green Rush,’ Dasheeda’s workbook, is the centerpiece of her NYE activation. It is already an indie bestseller, selling thousands of copies based on testimonials, word-of-mouth endorsements, and grassroots marketing. The book’s exercises allow prospective and current cannabis professionals to leverage their skills, talents and resources to create a personalized, comprehensive roadmap for industry success.
The spots marked a public advertising debut for many brands, with focus on minority and women-owned entities such as The WeedHead™, My Bud Vase, an official selection of the Academy Awards Gifting Suite; and the NYC-based lifestyle brand Happy Munkey.
This historic cannabis activation comes on the heels of Governor Andrew Cuomo’s announcement to put adult-use cannabis legalization on New York State’s docket for the beginning of the year as well as NYC Mayor Bill de Blasio’s adult use endorsement.
Additional brand partners in the New Year’s Eve Times Square billboard campaign: Cannabis Network Media, DZGN, HRTBRK, Kelly’s Bar, MTracTech, My Bud Vase, Restorative Botanicals, Retro B, Your CBD Oils.
The workbook is available for purchase here: https://bit.ly/WeedHeadWorkbook