Van Der Hagen®, a Men’s Care brand from Universal Beauty Products, Inc. offers a unique product serving a dual purpose: a shaving cream that provides excellent razor glide AND an aftershave serving as a soothing lotion by rubbing it in after the shave.
“Our Van Der Hagen Shave Butter is exclusive in the market,” says John Fitzgerald, Senior Director – Marketing/Men’s Care. “It has no surfactants (soaps) that need to be rinsed away. When finished shaving, any residual shave butter can be rubbed into the skin.”
Fitzgerald points out that shaving regimens remain the same with one exception: no rinsing is necessary. Shavers wet the face with warm water, squeeze a small amount of Van Der Hagen Shave Butter into their hand and apply to the face and then shave as usual.
“When you are finished, however, you don’t need to rinse,” he points out. “Just rub any remainder Van Der Hagen Shave Butter into the skin for a soothing aftershave lotion.”
Fitzgerald also points out that women who use Van Der Hagen Shave Butter as part of their shave regimen will also enjoy the added benefits.
Containing a proprietary combination of Shea, Mango and Cocoa Butters, Van Der Hagen Shave Butter’s dual-purpose of shaving and aftershave make it the most efficient cream on the market, according to Fitzgerald. “It’s moisturizing the skin both pre-and post-shave,” he explains.
Shaving is such a personal experience, Fitzgerald recommends testing different pre-shave approaches with the Van Der Hagen Shave Butter. “For example, the Van Der Hagen Shave Butter provides an excellent razor glide that’s non-lathering, but some may want even more glide. We would recommend applying Van Der Hagen Shave Oil to the area first, and then put Van Der Hagen Shave Butter on top of the oil. This combination further moisturizes the skin and enhances the shaving experience.”